Huge wins portion of PepsiCo digital account

10/12/2009 | Advertising Age (tiered subscription model)

Interpublic digital shop Huge will take on a portion of the digital account for PepsiCo's Pepsi brand. Huge is known in the industry for its work on Web site redesign, content and commerce integration and building platforms for content distribution. Omnicom shop TBWA/Chiat/Day, Los Angeles, which was named PepsiCo's U.S. communications agency last year, will continue to handle a portion of the digital account, per this article.

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