Magazines show they still have ad mojo with special issues

10/12/2009 | NYTimes.com

ESPN The Magazine's Body Issue is an example of how print publications, despite the recession, are still able to leverage higher ad rates for special content. "The analogy is to why you pay a premium to run in the Oscars or the Super Bowl -- there are more people, more deeply engaged, it creates a lot more buzz," said Peter Gardiner, chief media officer for Interpublic Group's Deutsch.

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