Restaurants win the most word-of-mouth from women

10/12/2010 | MediaPost Communications

Women are much more likely to actively discuss restaurants and trust dining recommendations from friends than they are with other types of purchases, according to a new study from Toronto-based marketing firm Harbinger. Life stages also influence a woman's propensity to share product and service information -- new, stable relationships and first-time motherhood tend to drive up word-of-mouth behaviors, the report says.

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