Data leaks are pervasive, Stanford researchers say

10/12/2011 | Advertising Age (tiered subscription model)

Almost six out of 10 websites routinely leak their users' personal data to third parties such as Facebook and Google, according to Stanford researchers. More than 100 websites, out of a field of 185 of the 250 most popular online destinations, were found to have data leaks, with Facebook, Google, comScore and Quantcast the top recipients of leaked data. "The claim we're trying to make isn't about evil websites. It's about the way the Web is today. The Web is suffused with identity," says study leader Jonathan Mayer.

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