Pizza Hut CIO shares the secrets to a successful app launch

10/12/2011 | STORES magazine

Pizza Hut learned some things about its customers as it got ready to roll out an iPhone ordering application two years ago, starting with the fact that the parents of the college-age "heavy eater" crowd were just as likely as their children to have iPhones, says CIO Baron Concors. He shares tips on how other eateries can learn from Pizza Hut's early app experiences.

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