Sickweather seeks "symptom-targeted" marketing cash

10/12/2011 | Adweek

Social startup Sickweather culls Twitter and Facebook to track flu activity and other ailments, and makes the aggregate data available to its community of users. That should give marketers a platform to make symptom-specific pitches for their products, officials say. "Think of it as Facebook for hypochondriacs," writes Gabriel Beltrone.

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