Gawker has shifted from offering bloggers a flat rate of $12 per post to paying salaries that are competitive with large publishers, and offering generous bonuses for editorial teams that hit their traffic targets. The company also offers free breakfast and lunch once a week, and it pays 50% of employees' membership fees to Equinox gyms. "I have to come to terms with the paternalism of American business. Companies are expected to take on so many social responsibilities which are the province of the state in Europe," CEO Nick Denton, who was born in the U.K., said in an online interview.
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