How to protect your business' online reputation

10/12/2012 | USA Today

Business owners can't afford to ignore negative online publicity because it can have a serious effect on their companies, Steve Strauss writes. Regularly check for online reviews about your business and look for opportunities to resolve issues with dissatisfied customers. "Discover what went wrong. Be willing to correct it, even if it's not your fault. Be humble," he advises.

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