Retail gets personal: How to create the stores shoppers want


"Showrooming" and the convergence of e-commerce present an interesting challenge for retail executives when redesigning the in-store customer experience. In an addition to the NRF Retail Reference Center, Cognizant's third annual Shopper Experience Study surveyed more than 3,700 shoppers from across the world to find out the trends shaping the industry today, as well as ways retailers can embrace the new age of a mandatory personalized shopping experience. Download the white paper.

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