Study: Swing states see ad blitz

10/13/2004 | Hollywood Reporter, The

The presidential campaigns have directed last-minute ad dollars over the last month to key states where the race is still too close to call, according to a study by Nielsen Monitor-Plus and the University of Wisconsin Advertising Project. Florida and Ohio saw the most advertising statewide, and according to a report about the study, "Eighty-seven percent of the presidential ads targeted only 27% of potential voters between Sept. 24-Oct. 7."

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