Coke drink no "magic bullet" for weight loss

10/13/2006 | Philadelphia Inquirer, The

Coca-Cola won't be touting any weight-loss effects for its upcoming calorie-burning beverage. Although Enviga is likely to be a marketing gem, Rhona Applebaum, Coca-Cola's chief scientist, notes there is no research proving the active ingredients cause actual weight loss.

View Full Article in:

Philadelphia Inquirer, The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY