Agency profile: DraftFCB

Two years after the merger of Draft and Foote Cone & Belding into a single, full-service shop, the agency is still probably better known for its loss of the Wal-Mart account than for any of its wins -- which include Kmart, Qwest and the U.S. Census Bureau. This article features interviews with agency leaders and industry experts evaluating the short history of DraftFCB.

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