Companies fight social-media impostors

10/13/2009 | Wall Street Journal, The

Spammers and fraudsters have moved from e-mail to social networks, where they gain access to consumer information by pretending to represent companies. Businesses are fighting back using tools like, a URL shortener that provides a unique ID -- such as for the Seattle Seahawks -- to vouch for the link's authenticity. MarkMonitor helps company's monitor their online presence by surfing the Web in search of fake accounts made in its clients' names.

View Full Article in:

Wall Street Journal, The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
New York, NY
Sr. Product Marketing Manager
San Francisco, CA