Digital discounts drive coupon-redemption rates

10/13/2009 | Miami Herald (free registration), The

Coupon redemption in the first half of this year hit 1.6 billion coupons, up 23% from 2008, found Nielsen, partially driven by growth in the electronic-coupon market. "Consumers are adopting digital coupons in droves as they search for savings, and more leading brands are turning to digital coupons to build relationships with those consumers," one coupon executive says.

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Miami Herald (free registration), The

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