Digital discounts drive coupon-redemption rates

10/13/2009 | Miami Herald (free registration), The

Coupon redemption in the first half of this year hit 1.6 billion coupons, up 23% from 2008, found Nielsen, partially driven by growth in the electronic-coupon market. "Consumers are adopting digital coupons in droves as they search for savings, and more leading brands are turning to digital coupons to build relationships with those consumers," one coupon executive says.

View Full Article in:

Miami Herald (free registration), The

Published in Brief:

SmartBrief Job Listings for Retail

Job Title Company Location
District Manager
Total Wine & More
Dist. Columbia
Warehouse Systems Manager
Pleasant Prairie, WI
Director, Marketing Strategy (
New York, New York
Process Improvement Manager
Pleasant Prairie, WI
Analyst Consumer Research
Deerfield, Illinois