Kraft follows volunteer week with social-media push

10/13/2009 | Advertising Age (tiered subscription model)

Kraft Foods created a video about the employee volunteer work done during Make A Delicious Difference Week, and is asking employees to post it on their social-network sites and ask contacts to post it on theirs. The company will donate meals to Feeding America each time it is downloaded.

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Advertising Age (tiered subscription model)

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