Q-and-A with Sunflower Farmers Market's CEO

10/13/2009 | MediaPost Communications

Sunflower Farmers Market's marketing position as a grocer that provides "serious food" at "silly prices" resonates with value-oriented consumers. The company, says CEO Mike Gilliland, competes more with Wal-Mart than Whole Foods, though it does aim to educate consumers about sustainable, healthy foods.

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