What's next for Chrysler marketing?

10/13/2009 | Adweek · Advertising Age (tiered subscription model)

Last week, Fiat CEO Sergio Marchionne, who is now also running Chrysler, named Olivier Francois to head marketing at the troubled automaker. Adweek is reporting that the move and other brand management shifts has thrown into disarray an ongoing agency review of creative. Meanwhile, Advertising Age is reporting that lead creative shop BBDO will exit the Chrysler account next year when its contract expires -- something a BBDO spokesman denied.

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Adweek · Advertising Age (tiered subscription model)

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