Data indicate Android users are more loyal to their apps

10/13/2011 | MediaPost Communications

Android users are about twice as likely to remain loyal to an application than owners of iOS devices, according to data from Fiksu, an app marketing company. The reasons for this are unclear, but one factor may be the greater difficulty in finding suitable apps in the Android marketplace. Thus, when a user finds a good one, he's more likely to use the app repeatedly and stick with it.

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