Dr. Pepper draws Facebook heat for "manly" diet-soda campaign


Dr Pepper is using Facebook to promote its new "Ten" soda, a 10-calorie beverage aimed at men -- but not everyone's happy about the brand's "manly" marketing campaign. Using the tagline "It's Not For Women," the brand's page features a virtual shooting range where users can take aim at products such as shoes and lipstick. "I can't even believe this campaign is real," complained one female Facebook user.

View Full Article in:


Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director of Product Management
comScore, Inc
Reston, VA
Director of Account Management
New York, NY
Digital Ad Operations Trafficker
A+E Networks
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York City & Port Washington, NY
Senior Product Manager - Mobile
Publishers Clearing House
New York, NY