Dr. Pepper draws Facebook heat for "manly" diet-soda campaign

10/13/2011

Dr Pepper is using Facebook to promote its new "Ten" soda, a 10-calorie beverage aimed at men -- but not everyone's happy about the brand's "manly" marketing campaign. Using the tagline "It's Not For Women," the brand's page features a virtual shooting range where users can take aim at products such as shoes and lipstick. "I can't even believe this campaign is real," complained one female Facebook user.

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