How a car show company can make the most of its slow months

Zone Marketing Group, which analyzes data gleaned from car shows for large car makers, experiences several months of low activity every year, but hiring seasonal employees to work just during the busy times hasn't worked out. Experts recommend the company focus on full-time hires and keep them busy during slow times by taking a brainstorming trip, looking for ways to improve business and searching for new opportunities, such as car shows in different countries.

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