How SAP keeps 8,000 bloggers on message

10/13/2011 | SmartBrief/SmartBlog on Social Media

In eight years of social media engagement, SAP has built a sprawling online community with 2.5 million members and more than 8,000 active bloggers, only about 30% of whom are SAP employees. Keeping that social juggernaut on track requires a holistic, ecosystem-based approach, says SAP's Mark Yolton. His team's engagement efforts start with SAP's homepage, expand to hosted community sites, and only then turn to third-party networks such as Twitter and Facebook, he says.

View Full Article in:

SmartBrief/SmartBlog on Social Media

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA