Toyota goes big to tout the new Camry

10/13/2011 | New York Times (tiered subscription model), The

Toyota is planning to spend $175 million on a marketing campaign to promote the redesigned 2012 Camry sedan, with ads featuring the slogan "It's ready. Are you?" Ads from the Publicis Groupe agency Saatchi & Saatchi Los Angeles will run during select prime-time network shows, the World Series and "Sunday Night Football," and a Super Bowl spot is planned.

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New York Times (tiered subscription model), The

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