Poll: Agencies say viral video works, but disagree on audience size

10/14/2008 | Adweek

Although most agencies agree that viral videos are an effective marketing tool, they have very different ideas of how many viewers are needed to constitute a success, according to a survey from The Feed Company, Hollywood, Calif. The poll found 28% believe 1 million views to be the benchmark for success, while about 22% each named 500,000, 250,000 or 100,000 views as their target figures.

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