YouTube sees big money potential in paid video search

10/14/2008 | Advertising Age (tiered subscription model)

Google unit YouTube has launched a paid-search program, which provides users with a list of "promoted videos" that, similar to AdWords, are priced on a cost-per-click scale. The program has "huge" revenue potential for YouTube, which now has more search traffic than second-ranked search engine Yahoo!, according to this article.

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Advertising Age (tiered subscription model)

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