Ad agency creates beverage, sells it to Pepsi bottlers

10/14/2009 | Advertising Age (tiered subscription model)

Independent Chicago agency Schafer Condon Carter created a low-calorie, low-carb fruit drink called Hogwash and sold it to Wis-Pak, a major coalition of Pepsi bottlers. Hogwash was developed by West Loop Beverage, a brand-incubator the agency launched with former client Leo Novosel, which saw a dearth of low-calorie drinks for children.

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