E-mail has value in social-media strategies

10/14/2009 | Online Marketing Blog

Before you write off e-mail, try to integrate it into your social-media marketing strategy by using sharing tools, Jolina Pettice writes. "Social sharing options embedded in online content have helped increase distribution and reach for thousands of Web sites," she notes. Share content that is trustworthy, simple, targeted and adds value for the reader, she suggests.

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