Skittles asks Chinese teens to have some fun

10/14/2009 | Adweek

A new marketing campaign for Skittles aims to free teens in China from their "highly regimented, daily routines." The ads that appear on China's biggest Internet portal, QQ, urge the teens to "Skittlelize routine school activities" and transform their everyday lives into something fun and rebellious. The candy maker says more "unpredictable and imaginative" activities will be launched in the coming weeks.

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