Coffee pod companies vie to stand out

10/14/2010 | Wall Street Journal, The

Single-serve coffee pods are expected to be big in the U.S. this holiday season, and companies that make the machines are working to position themselves against mounting competition. Kraft Foods is launching TV, print and online ads for its Tassimo machine, Nestle is starting a campaign for its Nespresso brand, and Green Mountain Coffee Roasters is pushing its Keurig machines.

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Wall Street Journal, The

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