Find a fixer to break into foreign markets

10/14/2010 | SearchEngineJournal.com

Social-media marketers shouldn't limit themselves to English-language audiences, writes Christian Arno. To break into lucrative overseas markets, identify which countries are likely to give your brand the warmest reception, then find a local guide who can show you the ropes, help you overcome the language barrier and show you how to master local social-media etiquette.

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