Selling a business takes salesmanship in this economy

A lack of capital and a risky economic climate are making it harder for small-business owners to sell their companies, Sarah Needleman writes. In the third quarter, the average sale price fell 6% to $140,000, according to online marketplace Brokers say business owners often refuse to reduce their asking price to match the new economic realities, and those who do sell may be required to provide buyers with owner financing.

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