Ticked off? Tell your story to Edge Shave Gel on Twitter

10/14/2010 | Advertising Age (tiered subscription model)

Edge Shave Gel is helping its Twitter followers to get past things that irritate them. For example, the company has given away gift cards -- and even NFL game tickets -- as a means of "irritation prevention." The company's website EdgeShaveZone.com has an anti-irritation community as well.

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