United Bankshares succeeds with outreach on overdraft changes

10/14/2010 | State Journal (Charleston, W.Va.), The

The Federal Reserve Bank's revision of Regulation E forced banks across the nation to alter the way customer overdrafts are handled. United Bankshares started addressing the change long before it took effect. "We started reaching out to our customer base a year in advance," said Steve Wilson, chief financial officer of United Bankshares. The result of the outreach campaign? An overwhelming majority of customers contacted opted in for the bank's overdraft-protection services.

View Full Article in:

State Journal (Charleston, W.Va.), The

Published in Brief: