Red Bull-powered skydive provides out-of-this-world word-of-mouth

10/14/2012 | CBS News · Forbes

A Red Bull-sponsored athlete completed the world's highest-altitude skydive Sunday, ascending to the edge of space in a balloon before hurtling 24 miles back to Earth. The stunt drew more than 7 million YouTube viewers and hundreds of thousands of Facebook likes and accounted for half of all global trending topics on Twitter. "Will the stunt sell more Red Bull? Yeah, I bet it will. And it'll keep people talking for a long time to come," writes Dan Bigman.

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CBS News · Forbes

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