Advanced TV targeting, in which marketers can target individual homes with their messages, is still "very small" but is "growing rapidly," said Tad Smith, president of local media at Cablevision. The rise of digital TV also is boosting efforts to simplify large ad buys via exchanges. ESPN is among the top networks to take part in a trial of such an exchange created by media shop Magna Global.
Advanced TV targeting, ad exchanges are part of digital shift
SmartBrief Job Listings for Media
|VP, Client Partner, Digital Marketing||
|Santa Monica, CA|
|Senior Regional Interactive Sales Manager||
|Sales Executive, CafeMom.com and MamásLatinas.com||
|New York, NY|
|Marketing Services Director||
Farm Journal Media
|Director, Revenue Operations - Technical Program Management||
Pandora Media, Inc.