Beverages provide good opportunity for added fiber

10/14/2013 | BevIndustry.com

Adding fiber to beverages is an increasingly popular way for drink-makers to add to their offerings' functionality, once they find a way to overcome consumers' perceived aversion to fiber's flavor and texture. "Solubility is important to providing an experience that appeals to the end-user, so it's important to incorporate fiber in a way that doesn't interfere with a beverage’s expected clarity, mouthfeel or flavor," said Gina Steffensmeier, director of marketing and commodities business for Roquette America.

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