Center Fruit launches 'colorful' new gum

10/14/2013 | Best Media Info

Perfetti Van Melle India's Center Fruit brand has launched a new chewing gum, Color Your Tongue, that turns the tongue blue when chewed. The campaign, created by Ogilvy & Mather, Mumbai, features a child in exam hall using his blue tongue as ink and is being aired on children's TV channels.

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