Coca-Cola, Red Bull move mobile marketing to the next level

10/14/2013 | Mobile Marketer

Some beverage companies' mobile efforts are focusing on gaming to drive sales. Coca-Cola focused on teenagers with its "Ahh Effect" campaign, a set of 61 microsites of games and information. Red Bull featured on-pack QR codes and SMS to encourage downloads of a mobile game.

View Full Article in:

Mobile Marketer

Published in Briefs:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Culinary Buyer
The Culinary Institute of America - Greystone Campus
St. Helena, CA
Senior Culinary Buyer
The Culinary Institute of America - Greystone Campus
St. Helena, CA
Corporate Executive Chef
American Food & Vending
Syracuse, NY
Executive Sous Chef
The Cliffs
Salem, SC
Culinary Management Training Program
Hilllstone Restaurant Group
Multiple Locations, SL_Multiple Locations