Comedy Central breaks up digital unit for integrated approach

10/14/2013 | Adweek

Comedy Central has shuttered its digital unit, integrating its staff into its marketing department. David Bernath has become executive vice president of programming and multiplatform strategy, and Walter Levitt is chief marketing officer. "We had a digital team that made digital content and digital marketing and scheduled the digital platforms, and then ... we realized that our audience doesn't think of it that way. And we shouldn't, either," said Comedy Central President Michele Ganeless.

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