Eau Palm Beach rebranding with Preferred partnership

10/14/2013 | Sun-Sentinel (Fort Lauderdale, Fla.)

After a legal battle with Marriott and Ritz-Carlton, Eau Palm Beach Resort & Spa has affiliated with Preferred Hotels & Resorts. The new partnership enables guests to access the iPrefer loyalty program. The company is working to rebrand itself around the concept of "new-fashioned Palm Beach luxury."

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Sun-Sentinel (Fort Lauderdale, Fla.)

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