Lessons learned in Mass. for health care marketing

10/14/2013 | Managed Healthcare Executive

As Massachusetts implemented its health insurance mandate in 2007, insurers and health care providers were inundated with questions from people who had been without health insurance, writes Scott Overholt, vice president of consumer health care markets at The Agency Inside Harte-Hanks. During the Affordable Care Act's initial open enrollment period, health care marketers should monitor who is being attracted by early efforts, develop contingency plans and be prepared to adjust messaging, and fully staff contact centers with trained experts, Overholt writes. Moreover, marketers should develop a plan to analyze membership after enrollment closes and be ready to retool for 2015, he writes.

View Full Article in:

Managed Healthcare Executive

Published in Brief:

SmartBrief Job Listings for Health Care

Job Title Company Location
Catheter Engineer Manager
ASAHI INTECC, Orange County CA R&D Center
Santa Ana, CA
Neurovascular Intervention Product Sales Rep, North East
ASAHI INTECC
Multiple Locations, SL_Multiple Locations
Senior Manager, Compliance
Stryker
Fremont, CA
Director, Office of Device Evaluation
FDA, Center for Devices and Radiological Health
Silver Spring, MD
Director, Office of Compliance
FDA, Center for Devices and Radiological Health
Silver Spring, MD