NBA's latest branding effort focuses on young stars

The NBA's latest branding effort from Goodby, Silverstein & Partners is focused on the league's younger players. The campaign's first TV ad, which is running on ESPN, TNT, NBA TV and regional sports networks, features 11 players from 11 teams in shooting baskets in darkened venues shooting, triggering the lights with each swish. The tagline is "Big is on."

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