Newspapers make a go at video to reach new audiences

10/14/2013 | Philadelphia Inquirer, The

More newspapers are experimenting with adding streaming video to their websites in the hopes of expanding their audience. "Publishers are trying to grow their audience," says new-media consultant Alan Mutter. "A lot of people on the go are not going to sit down for a long read. Younger audiences are attuned to the quick hit, the infographic, the video that makes a complex story accessible and vivid."

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Philadelphia Inquirer, The

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