Non-celiac consumers still flock to gluten-free

10/14/2013 | Progressive Grocer ·

About two-thirds of consumers who purchase gluten-free products do so because they perceive gluten-free foods to be healthier, while just over a quarter buy them to lose weight, according to a survey from Mintel. No scientific evidence supports either belief, but consumption of gluten-free products has still managed to increase 44% over the last two years, making it a more-than $10 billion industry.

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Progressive Grocer ·

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