Responsive Web design is vital in Africa's mobile-heavy market

10/14/2013 | BizTechAfrica

Marketers have heard how important going mobile-first can be, but it's vital in Africa, where the majority of people go online through mobile devices, writes Mark Hawkins, operations director for Bluegrass Digital. With that in mind, mobile-first responsive Web design comes into its own, allowing marketers emphasize "creating a great mobile user experience first before considering other formats," Hawkins writes.

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