Why "The Walking Dead" is a game-changer for AMC, rivals

AMC's mega-hit series "The Walking Dead," which began its new season Sunday night, has inspired programming trends and changed the way shows are marketed. Broadcast networks this season have stocked their schedules with similarly dark-themed shows and also have adopted cable-style limited seasons. Meanwhile, on the ad side, AMC has proven adept at attracting Hyundai and other major marketers who previously might not have wanted to sponsor such a gritty program, Jeanine Poggi writes.

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