Advertising groups create e-mail standards

10/15/2003 | MediaPost Communications · Internet Retailer magazine

The American Association of Advertising Agencies, the Association of National Advertisers and the Direct Marketing Association have created nine guidelines to defend and enhance the viability of legitimate e-mail marketing. DMA President and CEO H. Robert Wientzen said, "There is a consensus in our industry that spam needs to be eradicated not just to protect consumers, but brands and businesses as well."

View Full Article in:

MediaPost Communications · Internet Retailer magazine

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Marketing Manager/Director
Business Insurance
Chicago, IL
Marketing Manager/Director
Business Insurance
Chicago, IL
Associate Director of Ad Operations
Opera Mediaworks
New York, NY
Senior Manager, Marketing
IAB
New York, NY