Netflix to cut prices as Amazon threat looms

10/15/2004 | CNET · · Variety (subscription required)

Netflix founder and chief executive officer Reed Hastings says his company will cut prices of its DVD-rental-and-delivery service because a new competitor is on the horizon., the world's largest Internet retailer, plans to offer a similar service, according to Hastings. Amazon has not confirmed its plans.

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CNET · · Variety (subscription required)

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