Holiday gift-card sales expected to top $35B

10/15/2007 | eMarketer

Shoppers will spend more than $35 billion on gift cards during the 2007 holiday season, according to Archstone Consulting, thanks to the creative marketing strategies being hatched by Home Depot and other retailers. Last year, 25% of gift cards were sold online, a study by The Marketing Workshop for Comdata reveals.

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