P&G debuts Web-based sitcom

10/15/2007 | NYTimes.com

Soap opera pioneer Procter & Gamble is joining the online branded entertainment fray with "Crescent Heights," a Web sitcom about post-college life. The series, which is being produced for P&G by GoTV Networks, features cameo appearances by the Tide logo, but is keeping the brand references to a minimum, according to this article.

View Full Article in:


Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
San Francisco, CA