P&G debuts Web-based sitcom

10/15/2007 | NYTimes.com

Soap opera pioneer Procter & Gamble is joining the online branded entertainment fray with "Crescent Heights," a Web sitcom about post-college life. The series, which is being produced for P&G by GoTV Networks, features cameo appearances by the Tide logo, but is keeping the brand references to a minimum, according to this article.

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