Report: More U.S. households tune in to TV shows online

10/15/2007 | Multichannel News

More Americans are turning to Web TV viewing for personal convenience and to avoid commercials, according to a joint report by The Conference Board and TNS. "If advertisers can effectively leverage the online video platform, we should see much more interactivity and emotional connections between brands and the online TV-viewing audience," TNS executive Shari Morwood said.

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